August Purple Services Private
Limited (“August Purple”) is a provider of ‘Endless Aisle’ application and accompanying
services to and as required by retail brands in India & overseas as
mentioned (“Retail Brands”).
This application has been set up, and
is operated and maintained by August Purple to facilitate the sale of products by
Retail Brands. The terms “We” / “Us” / “Our” used in this Policy refer to
“August Purple” and the terms “You”, “Your”, “Yourself” in this Policy refers
to the users of the application.
IMPORTANT TERMS
Please read the terms of
this Privacy Policy carefully. This Privacy policy, along with the “Terms
of Use” constitutes an “electronic contract” as contemplated in the Information
Technology Act, 2000, between “August Purple” and the user of this application.
This Privacy Policy does not require any physical, electronic or digital
signature.
This Privacy Policy forms
an integral part of the “Terms of Use” of the application. If you do not
agree with the terms of this Privacy Policy please do not use this application.
By using this application, you (a) unconditionally accept and agree to be bound
by the “Terms of Use” of the application; (b) expressly consent to the
collection, receipt, possession, storage, usage, dealing, handling or transfer
of your personal information by August Purple in accordance with the terms of
this Privacy Policy.
The Privacy Policy may undergo
a change from time to time at the discretion of August Purple and the policy as
applicable at the relevant time will govern the use of the application.
TYPES OF USER INFORMATION
1.Collection of
“Information”: August Purple may request for, collect or gather such
“Information” (which shall include data) as it deems necessary, relevant or
incidental for rendering an improved shopping experience to users and for other
purposes as specified in this Policy.
2.Personal Information:
Such “Information” may include Personal Information relating to users such as:
(a) user’s name, address, telephone number, e-mail address, postal address,
delivery address (if different), gender, purchase history etc. (b) financial
information such as bank account or credit or debit-card information; (c)
physical condition of user; (d) a description of the item requested or
purchased;(e) the internet protocol (“IP”) address of your computer; (f) Any
other “sensitive personal data or information” relating to the user such as financial
information or any other information which is capable of identifying the user
to whom such information belongs.
3.Non-personal
information: August Purple may also collect certain non-personal
Information from the user, when the user visits and / or uses the application.
Such non-personal Information may include information such as geographical
location of user, IP address, type of browser, operating system of user’s
device, details of usage of application etc. Such non-personal Information is
collected through various ways including “cookies” as more particularly
discussed hereinafter.
MODES OF COLLECTION OF USER INFORMATION
The Information referred to above may
be collected or received by August Purple (a) directly from the user, when the
user either provides any specific information on the application or (b) from
use of the application by the user.
There are times when you may provide
information to us voluntarily, otherwise than through use of the application. This
occurs when you provide your feedback to us though e-mails, return forms,
letters or telephone calls. We may use this information to respond to your
query and to keep track of feedback.
PURPOSE OF COLLECTION AND USAGE OF
INFORMATION
August Purple may collect, store and
use Information for any purpose as may be permissible under applicable laws,
including but limited to the following:
(a) Facilitation of your use of the application,
handling and execution of orders placed on the application by the user, process
payments, communication with user about orders;
(b) Respond to any enquiries
posed by the user;
(c) Provide you with details of
important schemes, offers, product details, new product launches, advertising
and promotions, order details, delivery details and make other important
announcements etc;
(d) Maintain accounts of the
user, display contents provided by the user such as user profile, user wish list,
notify etc.;
(e) Help recommend to the user
merchandise and services that may be of interest to him / her;
(f) Personalize your
experience on the application by presenting advertisements, products and offers
tailored to your preferences;
(g) data analysis for the application;
(h) Provision of various
services on the application;
(j) To conduct analytical
studies on various aspects including user behaviour, user preferences etc.
(k) Enable third parties to
carry out technical, logistical or other functions on our behalf;
(l) To permit employees/
representatives of the Company and/or the Retail Brands to contact users and
enable them to implement the orders placed by users, resolve user queries,
issues, grievances etc;
(m) To trace computer resources of
any person for the purposes of determining compliance with the provisions of
the Information Technology Act, 2000 and / or any other law for the time being
in force.
DISClOSURE AND RETENTION OF USER INFORMATION
August Purple shall not engage in
sale of Information relating to users to third parties except the Retail Brands.
August Purple may share user information with third parties in the
circumstances specified herein, after reasonably assuring itself that such
third parties have undertaken to maintain confidentiality of Personal
Information relating to the users, and by using this Privacy Policy, the
consent of the users shall be deemed to have been provided for the same:
(a) Third Party
Service Providers: August Purple may engage with third parties including
the Retail Brands to receive/ render various services, and perform various
functions in relation to the business undertaken on the application, and / or
for the purpose(s) discussed above. For instance, August Purple may engage
third party services providers for maintenance of its application, fulfilment
of orders, delivery of packages, analyzing data,
providing marketing assistance, processing of credit card payments, provision
of services etc. Such third parties would have access to Personal Information
of users for the purpose of performing their functions / rendering their
services etc.
(b) Business
Transfers: August Purple may transfer or otherwise share some or all of its
assets, including your Information pursuant to a merger, acquisition,
reorganization or sale of assets or business for any reason whatsoever. Should
such a sale or transfer occur, August Purple will reasonably ensure that the
Information you have provided and which we have collected is stored and used by
the transferee in a manner that is consistent with this Privacy Policy. Any
third party to which August Purple transfers or sells as aforesaid will have
the right to continue to use the information that you provide to us or
collected by us immediately prior to the transfer.
(c) Government
Agency: August Purple may share any Information relating to users (i) with
Government agencies mandated under the law to obtain Information relating to
users from August Purple; (ii) with any third party, when August Purple is
required to disclose the same under an order of a Government or judicial
authority under any law for the time being in force, or where such disclosure
is necessary for the compliance of a legal obligation.
(d) August Purple may
share the Information relating to users with the Retail Brands / clients, for or
connection with any of the purposes specified above.
With User Consent: Without
prejudice to the aforesaid, August Purple may disclose Personal Information
relating to the user with his / her consent, for purposes other than as
mentioned above. For this purpose, August Purple may send a prior notice to the
user before sharing Personal Information relating to the user with third parties.
By using or visiting the application
and agreeing to the terms of this Privacy Policy, User is deemed to have consented
to and accepted the disclosure of his Information to third parties as provided
under this Privacy Policy.
August Purple will share
your Personal Information with the employees/ representatives of August Purple
and/or the Retail Brands, including for the purpose of completing your purchase
or carrying out your instructions regarding the receipt of marketing
information.
August Purple shall keep and
use the sensitive personal data or information as set out in this Privacy
Policy and in accordance with any law for the time being in force. For those users
who have registered for the mailing list, their personal information is kept
until we are notified that they no longer want their information stored.
SECURITY PRACTICES AND PROCEDURES FOR PROTECTION OF
INFORMATION
In order to make every
effort to ensure that your experience is secure, we use encryption technology
to protect you against the loss, misuse or alteration of your personal
information. When you fill out any contact forms, a secure server encrypts all
of your information through the use of Secure Socket Layers (SSLs).
August Purple follows the
International Standard IS/ISO/IEC 27001 on “Information Technology - Security
Techniques - Information Security Management System – Requirements” for
ensuring protection of user Information in its possession.
ACCURACY AND PROTECTION OF PERSONAL
INFORMATION
August Purple relies on the
users to notify us of any changes in personal information.
PRIVACY OFFICER
In order to ensure compliance
with these policies, August Purple has appointed a Privacy Officer to oversee
all aspects of its privacy policies and practices. If you are dissatisfied with
August Purple’s privacy policies or practices, you should send a written
request or complaint to the Privacy Officer at the address below.
August Purple’s Privacy Officer
Mr. Brinderpal Singh
August Purple Services Private Limited
No. 764, 3rd Floor,
100 Feet Road, Indiranagar,
Bangalore - 560 038
The Privacy Officer will
investigate the matter and respond to your request within 30 days. In the event
that you become aware that the information we have about you is incorrect, you
should notify the Privacy Officer, who will ensure the information is updated. In
case of a complaint, the Privacy Officer will take corrective action (if
necessary) and will advise you of the steps taken to correct the problem.